A Step-by-Step guide to acquire your first 1000 users

Building a successful startup is extremely difficult. Acquire your first 1000 users for your startup can be quite challenging too. And it is one of the most important things if you’re planning to raise money. No matter how good the product or service is, nobody will consider using it unless it is kept in front of the right person with the right message. 

It is necessary to have a homework plan before starting to work on it. However, with the right approach, you can learn how to acquire your first 1000 users. This guide will walk you through the steps I use in my agency (InvenTech Solution) when I’m trying to acquire users for my clients.

Table of Contents

Knowing your customer - building user personas

As I said, you need to have your homework done before you start trying to acquire your audience. So start thinking about who they are. Think about what they want and need. Write down what you know about them, and use it to create a user persona. It will become handy to acquire your first 1000 users.

A user persona is a description of a fictitious person who represents your ideal customers. It’s a real person with real problems who uses your product. A persona should be a full description of your audience, including their demographics, goals, and challenges.

This will help you to create a persona profile. This is a detailed profile of your user persona. It includes information like their age, gender, income, marital status, education level, etc. It can also include information about their job, living environment, health conditions, family, hobbies, etc.

To build a more powerful persona, you can make use of tools like SparkToro, Facebook Audience Insights.

Find out customer's pain points to draft your value proposition

If you give your users a great experience, they will love you. But what does it really mean to give a great experience? It means that you are solving real problems that your customers have and you are doing it in a way that is easy for them to understand. This is how you get them to come back to you again and again.

Now, you may ask “how to find the problems that your users are facing?”

There are ways on how you can find out their pain points. It might be time-consuming but it’s mandatory. This will give you far more insights about your audience and come up with an amazing value proposition. This will make your audience feel connected with your startup because you’re solving their pain points.

Facebook Groups

There are a lot of Facebook groups about different topics, from world travel to video games to cars to whatever you can think of. Chances are that you can find a group that is associated with your niche. Once you join the group, you can look at the top posts. Those are the posts that get the most engagement. That’s where your target audience is. You can learn a lot from those posts and you can also learn about their pain points.


To find out the voice of your customers, search if there is any book published on amazon that’s targeting your niche. Then check out the reviews the readers have posted. There you’ll get to know from the positive reviews about the problem that the book is solving. Also, you will get to know the problem that people are facing even after reading the book. This will give you much deeper insights.

Similarly, you can research the reviews posted about your competitors on the web and get insights from there as well.

For startups, it’s important to know what your audience wants. In order to do this, conduct research and make notes of the words and phrases that your audience is using. As you continue to learn more about your users, you can use the information to develop new ways to interact with them. Then, use those words in your copy. It’s a Growth Hack, and doing this establishes an emotional connection between your user and your product. By making the customer feel safe and comfortable, your conversion rate will skyrocket.


Countless startups fail not because they didn’t have a great product, but simply because they couldn’t garner enough interest in their startup before it was too late.

Build-in-public is pretty much how it sounds. Sharing all the updates about your product on social media is the concept behind it. It’s a concept introduced by Jason Fried (Founder of Basecamp) at the Basecamp 3 release event in 2012. It enables startup founders to build transparency and enable trust among its users.

Sharath Kuruganty the Co-Founder of Shoutout scaled his startup to $1K MRR in just 10 weeks using build-in-public.

In addition, building a product in the open can help startups build an audience before the official launch. It could be the most valuable aspect of building in the open model. Rather than spending much time, energy, and money on marketing strategies, a startup can simply expose its product to the public during the alpha or beta stage.

This helps build interest and more consumers like to follow products during their development and hope they have some input on the final outcome too. This drives awareness to your startup when your audience will admire the value that your product is going to offer, they intend to share that on social media. Here your build-in-public posts come in very handy to share. This builds traction for your product in front of new users.

Create hype by building an pre-launch email list

Pre-launch lists are a powerful tool for any startup to build hype and buzz around their new product. They can also help your startup gain exposure to the right people to help you launch.

What is a pre-launch list? A pre-launch list is a list of people who have expressed interest in a product that hasn’t been launched yet. Pre-launch lists are super important because they’re filled with people who are eagerly awaiting to hear about your new product. These are people who are already interested in your product because they’ve signed up to have more information about it!

This list is an incredible way to build hype around your product before you even launch it. Building up hype before you launch is crucial because it can help you acquire your first 1000 users.

Leverage the power of Facebook Groups to acquire your first 1000 users

One of the most overlooked ways to acquire users quickly is by leveraging Facebook Groups. Facebook Group marketing is a great way to expose your business to a really targeted audience. The best part is that it’s free and it’s a great way to start building relationships with people in your niche. Not only can you reach out to new potential customers, but you can also tap into their networks and engage existing customers and fans of your business.

Start by creating a group in your niche for your target audience, then share your blog posts, videos, and podcasts in that group. You can see how many members are subscribing to your group. You can also cross-promote your group in other groups that are already created in the same niche.

The most effective way to acquire members is to invite them one by one using a Facebook Application such as Like Gate or Fan Gate. These applications are useful when you have a lot of content to share and you want to optimize the conversion rate of users who like or follow you.

If you want to know more on how to grow a Facebook group, you can refer to this article: How to Grow Your Facebook Group From 0 to 10K Members Without Spending a Dollar

Leverage the power of Linkedin

Linkedin is one of the largest social networks on the internet and it is growing rapidly. With over 500 million users, a lot of business professionals, LinkedIn is a great place to connect with your target audience and find potential customers. So, how do you do it? As with any other social network, you need to build a profile for yourself and a page for your business. Once you are registered, you need to do some research.

Find people that you want to connect with on Linkedin. Targeting people by job title, company, location, or interests will help you find the right people. Once you have found your audience, you need to reach out to them.

There are a few ways to do that. You can send them an InMail that will make them open your message, or you can send them a direct message. To get the most out of your outreach campaign, you need to be specific in what you write and send. Put some time and thought into your message before you send it. You need to be engaging and interesting in your message. People are more likely to respond to your message if you’re sending something creative.

We hope you enjoyed our article about how to acquire your first 1000 users. This is a great guide to follow if you are looking to start your own business and want to acquire users for your product. So what are you waiting for? Start today by following the steps listed in this blog!

I hope you enjoyed this growth ninja!

If you want my team to drive growth for your startup, you can book a call.

Frequently Asked Questions

You can acquire your first 1000 users without spending a dime on ads. With all the strategies discussed in this article you can reach your milestone.

There are many other ways to acquire users via cold emailing, using Other People Network (OPN), etc.

Yes, you can run marketing campaigns to drive acquisitions. This will give you some brand awareness along with acquisitions.

But you should now skip the strategies discussed in this article. They  are highly effective ones.

First of all, Congratulations on achieving your milestone.

For your startup, you need to drive sustainable growth. For that you need to build a team of Growth Marketers or hire any Growth Marketing Agency like us.